I’m Catherine — a field and experiential marketing leader with 10+ years of building programs that connect brands to real people in real moments.

My career has taken me from craft beer festivals and Pride activations with New Belgium and Heineken, to multi-state field marketing programs at Philip Morris International, where I lead event activations for ZYN. Along the way I’ve worked in cannabis with Green Thumb Industries, managed influencer suites for Bad Bunny concerts, and produced brand trips, cultural dinners, and high-energy consumer activations across NYC, Miami, LA, and Atlanta.

What drives me is the intersection of strategy and experience — knowing not just what a brand needs to say, but how to make someone feel it. I’m at my best when I’m building something from the ground up: a new market program, a first-of-its-kind activation, a team that didn’t exist six months ago.

I hold an MS in Digital Marketing & Communications from Syracuse University and a BA in English from Binghamton University. I’m based in the NYC area and always open to conversations about what’s next.